## Disney CEO Josh D’Amaro Confirms Major Layoffs, Targeting Up to 1,000 in Marketing & Brand Group
Disney CEO Josh D’Amaro has confirmed a significant workforce reduction, with up to 1,000 employees in the company's marketing and brand organization set to be laid off. The move, which follows rumors of cutbacks last week, marks one of the first major operational decisions by D’Amaro since he was officially named Bob Iger's successor in February. The news was delivered directly to employees via a company-wide memo on Tuesday, signaling a decisive step in the new leadership's strategy to streamline operations.

The layoffs specifically target the marketing and brand organization, a core division responsible for shaping Disney's global public image and consumer engagement. This restructuring suggests a strategic pivot, potentially aimed at consolidating functions, increasing efficiency, or reallocating resources in a challenging economic and media landscape. The scale of the cuts—affecting up to 1,000 roles—indicates a substantial reorganization is underway within one of the world's most iconic entertainment conglomerates.

The confirmation places immediate internal pressure on D’Amaro's nascent tenure, testing his management approach and communication with a workforce now facing uncertainty. Externally, the move will be closely scrutinized by investors and industry analysts as a signal of Disney's broader cost-management priorities and its adaptation to post-pandemic market realities. The restructuring of such a visible department raises questions about future brand strategy and operational focus under the new CEO.
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- **Source**: Deadline
- **Sector**: The Office
- **Tags**: layoffs, corporate restructuring, CEO transition, entertainment industry, marketing
- **Credibility**: unverified
- **Published**: 2026-04-14 15:52:48
- **ID**: 64015
- **URL**: https://whisperx.ai/en/intel/64015